Sophie started Pure Portugal Ltd over 10 years ago and is responsible for overseeing the company as a whole. She also manages the Pure Portugal website, social media and networking.
I’m the Director of Pure Portugal and started the business over ten years ago with my husband after we were asked to produce a website to advertise a few holiday properties in Portugal owned by friends.
Others were soon asking to list their holiday and rental properties on the website and then people started asking if we would consider listing properties for sale. Eventually the original website became cumbersome and confusing and so we split the business into two – the properties website and the holidays/rentals website.
My background is in web design, and I used to be a Local Group Co-ordinator for Friends of the Earth. Together with my husband, we ran Quinta das Abelhas (aka Portugal Smallholding) which, over the ten years we were there, hosted hundreds of volunteers and several events such as an annual Seedy Sunday.
I live on a riverside smallholding near the Serra da Estrela mountains where I love growing all kinds of plants and keeping chickens. I also love travelling and discovering Portugal in the campervan.
Joana manages the property listings on the Pure Portugal website, liaises with owners, agents, and buyers, and helps with translation.
Contact Joana if you would like to list your property for sale, or make any changes to your existing advert.
I was born in Porto and I first fell in love with nature and countryside when my family moved to the mountains in Central Portugal to live a more natural and rural life. Though my childhood, teenage and pre-adult life was passed between the city and countryside.
I studied Design in Porto and lived there for a few years, but my real dream was always to have a simple life, to rebuild a house and become a proud farmer, so about ten years ago I chose the beautiful Serra da Estrela mountains to chase my dream and make a home.
I’m a landscape designer and gardener, and more recently I am glad to be a member of the Pure Portugal team. My main task is adding the new properties to the website and answering buyer enquiries.