Meet the Team

Sophie Kempin


Sophie started Pure Portugal Ltd over 10 years ago and is responsible for overseeing the company as a whole.  She also manages the Pure Portugal website, social media and networking.


I’m the Director of Pure Portugal and started the business over ten years ago with my husband after we were asked to produce a website to advertise a few holiday properties in Portugal owned by friends.

Others were soon asking to list their holiday and rental properties on the website and then people started asking if we would consider listing properties for sale. Eventually the original website became cumbersome and confusing and so we split the business into two – the properties website and the holidays/rentals website.

My background is in web design, and I used to be a Local Group Co-ordinator for Friends of the Earth.   Together with my husband, we ran Quinta das Abelhas (aka Portugal Smallholding) which, over the ten years we were there, hosted hundreds of volunteers and several events such as an annual Seedy Sunday.

I live on a riverside smallholding near the Serra da Estrela mountains where I love growing all kinds of plants and keeping chickens.  I also love travelling and discovering Portugal in the campervan.

Joana Soares

Property Manager

Joana manages the property listings on the Pure Portugal website, liaises with owners, agents, and buyers, and helps with translation.

Contact Joana if you would like to list your property for sale, or make any changes to your existing advert.


I am Joana, one of the members of Pure Portugal’s Team.

I was born in Porto and I first fell in love with nature and countryside when my family moved to the mountains in Central Portugal to live a more natural and rural life. Though my childhood, teenage and pre-adult life was passed between the city and countryside.

I studied Design in Porto and lived there for a few years, but my dream was living a simpler life, close to nature, to rebuild an old house and become a proud farmer, so about ten years ago I chose the beautiful Serra da Estrela mountains to chase my dream and make a home.

Raquel Ribeiro

Property Listings and Personal Helper / Property Finder

Raquel helps with the property listings on the Pure Portugal website, liaises with owners, agents, and buyers, and helps with translation.

Contact Raquel if you need extra help with finding your dream property.


I was born in Porto, Portugal and I have been living around the area ever since.

I have always worked in the social sector, in Nonprofit Organisations. My background is in organisational psychology, quality management and also in tourism management and hospitality.

I am in a process of living by a new paradigm and my inspiration is “Less is more”. So, in the last 2 years I have been travelling, doing house sitting, working with green tourism, permaculture and eco-community projects, managing events about sustainability and helping with environmental education.

With Pure Portugal I work mainly as a personal helper and property finder, helping people to find their dream home, as well as giving Joana a hand with property advertising. I’m also working on promoting networking and learning opportunities with Pure Portugal members.

So, working with Pure Portugal I am making my dreams come true too!

Daniel Cunha

IT and Communications Manager, Holidays & Rentals Website

Daniel is our IT wizard and helps us continually improve our website and communications. He also manages the Holidays and Rentals website alongside Raquel, and helps out with property for sale listings and translations.

Contact Daniel if you’d like to list your holiday or long-term rental accommodation with Pure Portugal.


My name is Daniel and I’m from Porto, Portugal.

I’m helping Pure Portugal with the property uploads, letting you know the amazing opportunities in this beautiful country. Also I will be helping in the holidays site so you can explore all of Portugal’s hidden treasures.

I’m technology passionate. Since little I’m attracted to computers and how technology can transform our lives. I like programming websites and to development apps for mobile phones. I’m also helping develop and improve Pure Portugal’s social media channels – in particular Instagram and Twitter.

I really believe technology can improve the world we live in and nowadays we are on the verge of several breakthroughs for a new, cleaner, more sustainable world. From renewable energy, electric cars, solar panels, energy storage, smart farming, transport efficiency and much more. So, I follow closely all this developments and breakthroughs.

As hobbies I really like to travel, to explore different places, new cultures, new ideas and realities. And also enjoy recording, editing and publishing videos of all those amazing experiences.

Deborah Richmond

Events  & Services Manager

Deborah’s role on the team is to build new relationships with like minded people and organisations in Portugal and support them in marketing their services, events and courses.

Contact Deborah if you’d like to promote your course or event.

I was born in England with a career for many years in advertising, which over time moved to working in organisations using constellation coaching and methods for resolving conflict. Through a curiosity in the indigenous ways, I also trained as a yoga and shamanic practitioner which led to running retreats.

We have land north of Serra Da Estela called Quinta Das Abelhas, HoneyBee Farm in English. We have dedicated the land as a bee sanctuary and the teachings of the hive. For more information visit

My biggest love and passion is dancing and I am always so happy hiking, running and biking.

Shahnaz Radjy

Website Manager for our French language website Pur Portugal

Shahnaz manages the French Pur Portugal website and its promotion, provides content for social media, and supports with translations.

Contact Shahnaz if you’d like to list your property for sale on the Pur Portugal site and reach our French speaking clients.


My name is Shahnaz and my background is Swiss, Bolivian, and Iranian (yes, really).

I love food, books, horses, adventure, and problem-solving. If I had to define myself, I would say I am a writer, aspiring farmer & eternal optimist.

After a decade working in public health and communications, for the International Labor Organization, the World Economic Forum, and The Vitality Institute, I am now recovering from corporate life.

Having travelled around the world for a year in 2016-17 to discover, learn, volunteer, and remember how beautiful life is outside an office, my husband Francois and I have been based in Portugal since April 2017. We are planning to launch a farmstay and ecotourism project, writing about life while enjoying every minute of it.

Francois Cramer

Francophone Pur Portugal Community Manager

Francois manages the Pur Portugal (francophone) community on Facebook, deals with email enquiries, and supports translations as needed.

Contact Francois if you’d like to list your property for sale on the Pur Portugal site and reach our French speaking clients.


My name is Francois and I’m a third-generation watchmaker with a Masters in Sustainability Management from Columbia University. Having had a garden since as far back as I can remember, I am passionate about agroecology, permaculture, and nature.

Once a Boy Scout always a Boy Scout! Most of my time is spent outside, hunting around second-hand shops or flea markets, working on DIY projects, or figuring out where the best spots are to find mushrooms (the cooking kind).

After travelling around the world for a year and volunteering throughout with my wife Shahnaz, I am happy to be in Portugal for good and look forward to setting up our own small farm and ecotourism project (a work in progress).

Clare Monson

Newsletter, Mailouts, and Facebook Group Admin

Hello! My name is Clare, I am thrilled to be part of the fabulous Pure Portugal Team!

I originally moved to Central Portugal with my husband and two sons after we bought our farm in 2013. We started in the middle of a very hot August with just a bell tent and a sun baked olive grove, no water or electricity and a 4 year old and 4 week old baby! From here we taught ourselves how to make our own solar system, got water running on a gravity fed system, made a tiny old dilapidated barn habitable and lived in this for a year while we built our own strawbale house. The farm became transformed into a wonderful space and we offered many free and pay what you like workshops on strawbale building, herbalism, mindfulness, meditation, storytelling and much more.

In 2017 we decided to sell our beloved farm and start a new challenge, however life threw an unexpected event our way which mean we had to head back to (our equally beloved) Cornwall, we now plan to split our time between Cornwall and Portugal and hope soon to buy another new little farm in Portugal.

We continue to grow vegetables using permaculture principles, keep hens, home school our children, and very much live the good life! I have a huge passion for living off grid and living in a low impact way. My other hobbies and interests include traveling, writing, herbalism, cooking and most loved of all – spending any free time at all with horses!

Amber Lewis

Pure Portugal Post Girl

I’m 15 and have lived in (central) Portugal almost all my life, just going back to England to visit friends and family.

I live on a smallholding with quite a few animals including chicks, chickens, guinea pigs, dogs, cats, and a pony called Lucky who I rescued last year.

I’m home educated and have been all my life, I love all animals and plan to be a part time veterinary nurse and and inspector for the RSPCA when I’m older.

I post all your newsletter subscription free seeds every Wednesday. Have fun planting!